Atelier Markgraph

Description

Atelier Markgraph is a creative agency out of Frankfurt. They challenged us to create a unique portrait concept to capture every personality of the atelier.

Luminous Red is the key color of the agency’s corporate identity and the base of our idea, becoming the personal red glow in the images. Every head portrait of more than 80 employees was meant to look in the same direction: into the future. As Markgraph always looks for the new. If you see all the pictures together, they will show integrity as a whole group as the agency is built upon their team spirit. We decided against a look into the camera.

The red glow came from a double exposure in the camera and was made by each person creating a unique analog effect showing the variety of their minds.